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Showcar Projections
25,000 miles = 16 million impressions*
48 million impressions
Based on cost per thousand impressions of $6.00**
$288,000 in exposure on 1 showcar hauler
1 showcar will make an average of 500 direct
impressions per day on consumers and major retail
outlets.
Over 87,500 direct consumer impressions per year (Based on 175 shows per car, per year)
Benefits of a strong Showcar Program
One-on-one contact with consumers
Opportunities to pass out coupons and product samples
Strong and lasting impression
Receive special prices and product placement in stores wear the showcar appears
Traveling billboard while the Showcar travels from market to market
Programs such as our new tire changing game, and digital pictures with the showcar keeps consumers involved and excited
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